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How to create a brand identity in 5 steps

A brand identity is the set of choices that make everything you publish look and sound like the same company. The brand creator above handles steps 2 to 5 from a one-line description of your business.

1. Write down who you serve and what problem you solve, in one sentence.
2. Pick a name that is short, easy to say and available as a domain.
3. Write a tagline that states the benefit to the customer, not the feature.
4. Choose two or three brand colors: one primary color for buttons and accents, plus neutrals for text and backgrounds.
5. Pair a heading font with a readable body font, and use the same two everywhere.

What the AI brand creator generates

• Brand name ideas that fit your business and audience
• A tagline you can use on your site and social profiles
• A color palette with hex codes, ready to paste into Canva, Figma or your website
• A font pairing for headings and body text

Brand creator, brand builder or logo maker?

A logo maker gives you a mark. A brand creator, sometimes called a brand builder or brand generator, gives you the system around it: the name, tagline, colors and fonts that keep every post, ad and page consistent. Start with your brand here, then make a matching logo with the free AI logo maker.

Save the result to Brand Context and the AI uses your brand for every post, article, email and ad it writes, so you never have to explain your brand twice.